Signode

Signode paints a large graffiti for all ages at their summer party

  • Frankfurt am Main, summer party
  • Graffiti artwork + hands-on mini artworks
  • Employees and families
SIGNODE block lettering on a mobile graffiti wall at the Signode summer party

At the Signode summer party, employees and their families painted a large graffiti artwork together. Children and adults had separate tasks: one shared large piece and small hands-on artworks.

The brief

A summer party with families and children needs a format that works for two very different groups at once: adults who want a serious result, and children who mainly want to join in, without one group slowing down the other.

How it went

Our team describes it like this: a summer party where all ages, meaning the employees and their families, could paint. Children were actively involved, with their own share of the celebration. There was one large graffiti artwork for the group, plus small hands-on artworks on purpose-built walls, separate from the large piece and without the two formats getting in each other's way.

The result

By the end, two results stood side by side: the shared large graffiti and many small, handmade artworks from the youngest to the adult guests. A Google review explicitly confirms the party as a full success for both age groups.

For a family party, splitting the activity into one large shared piece and small individual artworks pays off: adults get a serious result, children get their own manageable project. Both can run in parallel on the same afternoon.

Project facts

Client
Signode
City
Frankfurt am Main
Occasion
Summer party
Audience
Employees and their families, children included
Format
one large graffiti artwork + small hands-on artworks on purpose-built walls

Frequently asked questions about this project

Does a graffiti workshop work for a summer party with children and adults?

Yes, if both groups get separate tasks. At the Signode summer party there was one large graffiti artwork for the group, plus small hands-on artworks on their own walls for anyone who preferred to work individually. That way employees and their families take part at the same time, without slowing each other down.

What's the difference between one large shared piece and small hands-on artworks?

The large piece is created on one shared surface where many people work at once. The small hands-on artworks run alongside it on purpose-built walls, with each person taking home their own piece. At Signode, both formats ran in parallel, not one after the other, so nobody had to wait.

"Eine tolle Truppe, die unser Firmen-Sommerfest sehr bereichert hat. Ein großer Spaß für Jung und Alt. […] So ein Event würden wir jederzeit wieder machen." (original in German; translated: "A great crew who really enriched our company summer party. A lot of fun for young and old. […] We'd do an event like this again any time.") — Susanne Hennemann, Google review